Every Detail is a Labor of Love
Founded on genuine care, our philosophy is guided by four principles: people, innovation, quality, and agility. They shape how we think, create, and grow—always with intention behind every detail.
A Letter from the Founders
From a single birthday cake made for our beloved mother, to a humble roadside stall along Kaliurang Street where Bloomery first opened its doors—we never imagined those beginnings would blossom into what Bloomery is today.
What started as a Mille Crepes, made with love and patience in our home kitchen, has grown into a collection of desserts shaped by emotion, memory, and joy.
Over the years, we have been fortunate to be part of many stories—birthdays, weddings, graduations, and everyday moments of joy. At Bloomery, every creation carries our signature Joyful Layers of Sweetness.
Our journey has never been about scale alone. It has always been about connection—the smiles shared through each Bloomery experience, the familiar flavors that return as memory, and the sweetness that stays beyond the last bite.
At its heart, we hope to be a small Agent of Joy in everyday life. As you discover each cake and each moment from Bloomery, know that it carries a part of us—and the intention behind everything we create.
Thank you for letting us be part of your story.
The Founders
Our Recipe for Difference
Quality
Ensuring the best sourcing, from premium mascarpone to authentic vanilla beans.
Joy
Spreading the sweet escape and making every moments truly special.
Craftsmanship
Mastering the technique, from crepe layering to final details is perfect.
Dedication
Our unwavering commitment to serving with a excellence in every single creation.
Journey of Joy
2020
Where Joy Began
The very first layer of joy was shared through a humble mille crepe made with love for Mom’s birthday. What began as a small pre-order business soon found its first home in Kaliurang, Yogyakarta, marking the start of Bloomery’s journey.
2021
Growing Through Celebration
As more celebrations found their way to Bloomery, joy reached more tables and more families. New stores opened in Semarang and Taman Siswa, while new creations brought even more reasons to gather and celebrate.
2022
Sharing Joy Across Cities
Bloomery’s story continued beyond Yogyakarta, arriving in Solo and Jakarta. With every new city came new memories, new friendships, and new moments shared over something sweet.
2023
New Flavors, New Memories
The journey became even more colorful with the launch of Bloomery’s first macarons and another new home in Jakarta. More flavors meant more stories waiting to be told.
2024
A New Chapter of Joy
A new headquarters marked a fresh beginning for Bloomery. Alongside new stores and growing teams, the year became a milestone in building a stronger home for the joy we share.
2025
More Ways to Experience Joy
A year of innovation and new beginnings. Bloomery expanded beyond cakes with the opening of Bloomery Atelier and the birth of Bloomery Joy-Mart, creating new spaces, experiences, and daily rituals where joy could be found in every form.
2026
Love in Every Form
Six years later, every cake, every gathering, every gift, and every shared moment has become part of our story. Because Bloomery was never just about desserts—it has always been about the love behind them.
Our Recipe for Difference
#GreenBloomery
Ethical sourcing minimizes our impact on the environment.
Food Waste Reduction
Zero-waste goal: efficient portioning and repurposing by-products.
Bloomery Scholarship
Investing in future talent with grants to advance the art of the craft.
Social Charity
Dedicated programs supporting local charities to nourish those in need.
What the Press is Tasting
Beyond the Dessert: Finding Your Sweet Escape at the Atelier
The service is warm and the experience proves the Agent of Joy philosophy is real.
Hand Crafted Happiness: The Story Behind Bloomerys Quality
More than just a business, it is a dedication to premium ingredients and hand finished quality.
The Future of Flavor: Bloomerys Bold Dessert Fusions
Theyre reinventing the patisserie game, the layers and flavors feel like pure artistry.
Let’s Make Something Meaningful Together!
Collaborate with our Agents of Joy to develop unique products, expand our reach, and delight our community with exclusive new experiences.
